Page Title Optimization

A free guide to the basics of optimizing your website’s page titles.

Developing a well optimized page title is typically among the first steps in optimizing a page. The page title establishes the page’s overall relevancy for the search engine spiders.

The  content of the page title is also important for getting click-through from the results page, since the page title is generally displayed as the search results link.

Page Title appears in search results

Optimizing Page Titles

Page title technical details


The page title tag should reside with other meta tags in the <HEAD></HEAD> of a document


<TITLE>Your title goes here</TITLE>


Maximum character limit – 85 characters max
[ we recommend you stick with 40-60 ]

Page title optimization tips

  • Limit the phrases targeted in a page title to 2-3 closely related phrases (max)
  • Limit your page title length – 85 characters max, we recommend you stick to around 40-60 characters
  • Limit page title to targeted phrases, avoid irrelevant words (ie phone number, url, branding, tagline)
  • Include phrases relevant to your page’s content, avoid phrases the content doesn’t support
  • Include the exact target phrase toward the front of the page title
  • Use simple characters to separate phrases (coma , ,colon : , hyphen , pipe | )
  • Avoid using special characters if possible (registration marks, copyright symbols etc)
  • Avoid repeating a phrase back-to-back (ie “Free SEO Guide | SEO guide”)

Optimized page title examples

Assuming the target phrase is “Free SEO Guide” here are a few examples of page titles with varying qualities of optimization.

Poor Page Title:
“—–<<<< >>>>—–”
“Welcome to”

Better Page Title:
“Welcome to the Free SEO Guide section”
“This is a Free SEO Guide |”

Best Page Title:
“Free SEO Guide”
“Free SEO Guide | Free Online SEO Guide”

Phoenix SEO Company

SaverSites is a division of Epica Interactive LLC. Epica provides expert level digital marketing consultation and is arguably the best SEO company in Phoenix – and of course we’re a bit biased 😀