Content Optimization
|
A free, simple guide to the basics of optimizing website content. Optimizing Web Content:Content should be focused on a single theme to be most effective. Pages should support a specific theme or small, subset of related themes through-out the page. Many online content writers will first select the keyphrases they want to rank for and then compose content to support those themes. Other writers establish their basic content then afterwards integrate keyphrases through-out. Which ever method you apply be sure to use keywords / keyphrases with- in content. Website Content details |
||||||||
|
Placement Avoid placing content in JavaScript, Flash and images. Limitations |
||||||||
Keyword Density:Search engine spiders do not interpret content as humans can, but they do measure how often and how closely together phrases are used through-out content. This is referred to as your contents 'keyword density'. Keyword density helps a search engine spider determine what your website is all about. Use a keyword too seldom and the search engine spider doesn't place much value or relevance on on the page for that term. Use a term too often and the spider may perceive this as spamming, and devalue the page for that term. Keyword density can be determined by using any number of popular textual density measurement tools. See our Search Engine Optimization Tools page for a Keyword Density Checker. Although it's best practice to achieve around 3-5% keyword density, there really is no magic target density, since it varies from time to time and from phrase to phrase. Extremely competitive phrases may require more content with a more liberal application of the target phrase than less competitive terms. One good method of determining a practical target density is to check the density of the sites with top 5 rankings for your desired target phrases and strive to match that density range. Achieving Keyword Density |
||||||||
|
Getting sufficient keyword density while avoiding repetition & silly sounding copy can be tricky at times. Keep in mind that although an 'exact' match to the target term is best, you can also help support the main target phrase by using variants that include part of the phrase or separate the phrase into manageable pieces. Below are some examples of how you can use a partial match, reordered phrase, or broken up phrase to help achieve target density for your target phrase.
|
||||||||
Content optimization tips |
||||||||
|
||||||||
|
|
Free SEO Guide |
Free SEO Tools |
SEO Defined
SEO, a commonly used acronym for search engine
optimization, is the practice of designing or modifying your website's
structure and/or content to allow it to rank higher in search engine
results.