Meta Description Optimization
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A free, simple guide to the basics of optimizing your website's
meta descriptions.
Optimizing Descriptions
An unique, properly written & optimized meta
description
is imperative for effective search engine optimization. Paired with an
optimized page title the meta description establishes the page's
relevancy for search engine spiders.
The content of the meta description is
also important for gaining attention and promoting more click-throughs,
since the meta description is often displayed as the search
results 'snippet'.
The meta description should be brief, but should
include your brand, target phrases and language that encourages
searchers to click your listing in the search results.
Meta Description details
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Placement
The meta description tag should reside with other meta tags in the
<HEAD></HEAD> of a document
Format
<META NAME="Description" CONTENT="This is where the description content
goes.">
Limitations
Maximum character limit - 250 characters |
Description optimization tips
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- IMPORTANT: Use unique descriptions,
avoid using the same description across multiple pages
- Limit description to no more than 250 characters, we recommend you
stick to 180(min)-250 (max)
- Include exact target phrases with-in the meta description, but avoid
obvious repetition
- Limit the number of target phrases and their frequency in the
description, avoid 'stuffing'
- Use phrases relevant to your page's content, avoid phrases the
content can't support
- Avoid repeating similar phrases close together
(ie ...free SEO guide An SEO guide...)
- Provide sufficient content with-in the description (ie not just list
of keyphrases)
- Provide a compelling language and/or a call-to-action with-in the
meta description
- Avoid superlatives - awesome, greatest, best, and avoid repeated
exclamation points
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Optimized description examples
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Poor Description:
"SEO
Guide : Free SEO Guide!!!!!!!!!!!!"
"A page with ideas for making your stuff better!!"
Better Description:
"Check out this free SEO
guide from SaverSites.com. It's awesome!"
Best Description:
"Free SEO guide - No download necessary.
Find some great, easy to follow SEO tips
for both beginners and veteran webmasters alike in our free SEO guide. Read
it today and start optimizing your website for better search engine
rankings." |
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SEO Defined
SEO, a commonly used acronym for search engine
optimization, is the practice of designing or modifying your website's
structure and/or content to allow it to rank higher in search engine
results.
