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Meta Keywords Optimization

A free, simple guide to the basics of optimizing your website's meta keywords.

Optimizing Meta Keywords

While the meta keyword element is now widely acknowledged to have little SEO value, certain search engines still refer to meta keyword content. It's always a good idea to thoroughly theme your pages, including meta keywords.

[ Note: Generally meta keywords content does not appear in search result listings content or in areas visible to human visitors. ]

Meta Keyword details

Placement
The meta keywords tag should reside with other meta tags in the <HEAD></HEAD> of a document

Format
<META NAME="keywords" CONTENT="keyword, keyphrase one, keyphrase two">

Limitations
Maximum character limit - none
[ avoid keyword stuffing, it doesn't help & could hurt ]

Meta Keyword optimization tips

Limit the number of core phrases targeted on a single page, stick to 2-3 core phrases (max)
Limit the number of total phrases targeted on a single page, stick to 6-8 related phrases (max)
With similar phrases, avoid repeating core phrase parts back-to-back (ie free SEO guide, SEO guide)
Limit title to target phrases relevant to the page, avoid irrelevant words (ie remotely related phrases)
Use phrases relevant to your page's content, avoid phrases the content can't support
Include the exact target phrases, common plurals, and tenses (ie SEO guide, SEO guides)
Each keyphrase should be separated by a comma & space, no double spacing (ie keyword, keyword)

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SEO Defined

SEO, a commonly used acronym for search engine optimization, is the practice of designing or modifying your website's structure and/or content to allow it to rank higher in search engine results.