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Page Title Optimization

A free, simple guide to the basics of optimizing your website's page titles.

Optimizing Page Titles

A well optimized page title is the first step in effective search engine optimization. The page title establishes the page's overall relevancy for the search engine spiders.

The content of the page title is also important for getting click-through, since the page title content is generally displayed as the search results link.

Page Title appears in search results

Page title details

Placement
The page title tag should reside with other meta tags in the <HEAD></HEAD> of a document

Format
<TITLE>Your title goes here</TITLE>

Limitations
Maximum character limit - 85 characters max
[ we recommend you stick with 40-60 ]

Page title optimization tips

Limit the number of phrases targeted on a single page, stick to 2-3 phrases (max)
Limit your titles length - 85 characters max, we recommend you stick to around 40-60 characters
Limit title to relevant target phrases, avoid irrelevant words (ie phone number, url, brand)
With similar phrases, avoid repeating core phrase parts back-to-back (ie "Free SEO Guide | SEO guide")
Use phrases relevant to your page's content, avoid phrases the content can't support
Use the exact target phrase at least once, at the beginning of the page title

Optimized page title examples

Poor Title:
"-----<<<< www.SaverSites.com >>>>-----"
"Welcome to SaverSites.com"

Better Title:
"Free SEO Guide from SaverSites.com"

Best Title:
"Free SEO Guide"
"Free SEO Guide | Free Online Guide to SEO"

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SEO Defined

SEO, a commonly used acronym for search engine optimization, is the practice of designing or modifying your website's structure and/or content to allow it to rank higher in search engine results.